About Us

We don’t just sell jewellery, we create a representation of yourself.

Infinite care, thorough attention to detail, each piece is handcrafted to withstand daily wear while being more than just a fashion accessory, but a reflection of your character.


All of our jewellery starts on a piece of paper with a sketch, all of our products are developed by our in-house design team based in Britain. We are obsessed with attention to detail and thrive to make sure each millimeter is designed and built to perfection.


We source only ethically friendly materials, with each order that is placed, we want our community to know that there are only ethical procedures within our brand. High quality jewellery pieces that have a positive impact across the globe.


We will never change our vision. It is to bring you jewellery pieces of the highest quality, hand-crafted for you to define your unique character, complemented by a price that cuts out the unnecessary middle men. Unbeatable Quality, Made By VELIRI™

Don't take our word for it...

Outstanding quality, 2 day shipping to just outside London. Very impressed with this brand, can't get any better at this price point!

Charlie W, United Kingdom

Really pleased with the Rose pendant, bought as a gift for my partner and we both love it!

Aimee A, United Kingdom